CX promised the world, but why is it always first on the chopping block?
In this launch episode, Patrick Burggraaf unveils the core of his breakthrough framework: The Elastic Future of CX.
From the myth of universal CX value to the power of experience elasticity, this episode challenges legacy thinking and introduces a bold, financially grounded framework to move CX from sentiment to strategy.
In this episode, you’ll discover:
Why traditional CX metrics don’t hold up in the boardroom
What 'Elastic CX' really means and how to find your most profitable experience levers
How to identify high-elasticity CX levers that stretch revenue and reduce cost
How Airbnb rebuilt its business model by redesigning trust and simplicity
What every C-level leader must do now to embed CX as a core growth engine
If you’re a CMO, CCO, CFO , senior leader or simply tired of defending experience with soft sentiment data, this episode gives you a language and model for financially credible CX.
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